In an interview with The Business of Fashion, Burberry CEO Marco Gobbetti shared, “I don’t think it is compatible with modern luxury and with the environment in which we live, and Riccardo has a very strong view as well on this,” adding, “It’s part of what Burberry is today.” The Guardian further reported that this change comes as a result of what the British Fashion Council is calling their Positive Change Initiative, which Caroline Rush, the BFC’s CEO, noted shows the industry is “seeing a cultural change based on ideals and choices made within brands.” She added, “The fur dialogue is ongoing and the stance of brands such as Burberry, Stella McCartney, Gucci, Yoox Net-A-Porter, Versace and Vivienne Westwood, among others, to look at alternative options to fur will encourage more brands to consider what options are available to them.”
While London is the first major Fashion Week city that has made such an announcement, it indicates a larger trend in the industry as a whole as the world becomes more eco-conscious and educated on sustainability. Michael Kors in New York and Gucci in Milan have both made recent announcements to the same effect, so it might not be long before all cities make similar pledges to London.
OA HERE
