NIKE's jordan brand and dior collaborate on sneaker set to drop in 2020

During art basel miami beach 2019, kim jones, maison dior and dior men artistic director, debuted the ‘air jordan I high OG dior’. available for purchase at select dior stores in april 2020, the sneakers are rumored to be the most expensive air jordans to date. while taking the silhouette of the classic NIKE air jordan 1s, the fine details of the graphic elements and material choices feature dior’s blueprint.

all images courtesy of NIKE


the collaboration coincides with dior men’s first collection debuting in the united states, and the 35th anniversary of NIKE’s air jordan brand. produced in italy with fine leather, the partnership defines the intersection of multiple fashion cultures — in particular haute couture and high-performance sportswear. ‘I love mixing together different worlds, different ideas — and jordan brand and maison dior are both emblematic of absolute excellence in their fields,’ explains kim jones. ‘to bring them together in this special collaboration is to propose something exciting and truly new.’



‘every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation,’ says martin lotti, jordan brand VP of design. ‘our partnership with maison dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. we will pay homage to both brands’ rich iconography and draw inspiration from our heritage.’



available in one colorway, dior gray, the sneakers feature an adapted version of the iconic jump man wings logo embossed on the upper featuring the words ‘AIR DIOR’. the NIKE swoosh on the profile and insoles are cut out of dior oblique jacquard. on the bottom of each pair, the soles have different words: on the left, the ‘AIR DIOR’ logo can be found, while on the right, ‘dior’ can be read. oa here

$70M of fake Nike Air Jordans seized in Newark from China

They looked like thousands of generic shoes without any logos or labels.
But that was just the start of the ruse.
Federal authorities on Tuesday arrested five individuals charged in a scheme to import more than $70 million in counterfeit Nike Air Jordans through Port Newark from China.
The sneakers were manufactured to resemble various editions of Jordans, which typically retail for $190, but without any identifying markings so they would not be flagged by customs officials, authorities said. Fake logos were allegedly added to the shoes after they came through the port, and then the footwear was sold to people throughout the U.S.

Real Air Jordans. (Nike)

The five -- Miyuki Suen, Jian Min Huang and Kin Lui Chen, all of New York, and Songhua Qu and Fangrang Qu of Hicksville, N.Y. -- are accused of importing at least 42 shipping containers between 2016 and 2018, bringing in an estimated more than 380,000 pairs of sneakers. If convicted, they face up to 20 years in prison.
It is not an uncommon scam, officials say.
U.S. Customs and Border Protection last year seized $1 billion in counterfeit goods, and inspectors say they frequently come across shoes, handbags and other consumer goods that appear generic because there are no identifying brand names affixed to them. Those logos and names are then added after the items pass through customs, they said.
In one case, a shipment of Timberland boots had an insert glued over the logo on the bottom of the boot. An inspector discovered the ruse with a flick of a knife on the heel-side of the shoe.

By Ted Sherman

tsherman@njadvancemedia.com

NJ Advance Media for NJ.com

LINK