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Real Authentication provides top tier Authentication, Identification and Valuation services for over 100 Designer Luxury Brands: Louis Vuitton, Chanel, Hermes, Prada, Gucci, Fendi and more. Contact us today to shop and sell with the confidence and protection you deserve!

Wednesday, January 8, 2020

The RealReal Will 'Dominate Digital Consignment Space'

Several digital native fashion retailers are worth taking a look at, according to DA Davidson.
Analyst John Morris initiated coverage of several fashion retailers Tuesday, including Revolve Group LLC RVLV 0.19% with a Neutral rating and $19 price target.
“As a digitally native brand, Revolve sits squarely at the intersection of sophisticated data-driven assortment planning and coveted fashion apparel,” the analyst said.

Inventory Overhang Remains A Concern

In the near term, Revolve is struggling with growing pains that are likely to last for several quarters as it "right-sizes" inventory and invests in future growth, Morris said.
Part of Revolve’s inventory overhang has been planned, as the company is building up for the launch of its superdown division and braces for international expansion, he said.
“Yet inventories have risen significantly faster than sales, most recently rising 31% in 3Q, ahead of 21% sales growth,” the analyst said.
A portion of the higher inventory levels have led to more discounting that weighs against gross margin upside, Morris said.
"We see these headwinds continuing for several more quarters."

The Real Deal

DA Davidson initiated coverage of The RealReal, Inc. REAL 5.2% with a Buy rating and $22 price target.
The RealReal is a brand destination with several first-mover competitive advantages in a market that is displaying accelerating growth, Morris said.
RealReal has a unique business model that makes it possible for the company to be a front-runner for trends like sustainability, uniqueness and individuality that are favored by the millennial and Gen Z demographics, he said.
"With a seamless supply chain, high customer retention, and substantial take rate, we expect REAL to dominate the digital consignment space,” the analyst said.
The RealReal’s authentication process has come into question of late, but this went unmentioned in the DA Davidson note.

Stitch Fix: Rising Ad Spend Tempers Sentiment  

Stitch Fix Inc SFIX 2.34% reported a first-quarter earnings and sales beat Monday, and several analysts highlighted the company’s new "direct buy" feature as a catalyst for future growth.
DA Davidson took a more guarded stance on Stitch Fix, initiating coverage with a Neutral rating and $27 price target.
Morris said he is cautious about Stitch Fix’s growth prospects, cost efficiency and a lack of visibility.
"We rate it Neutral because the company is showing a decelerating client growth rate despite significantly increasing marketing spend at a time when its core business is more challenged by competition and the complexities of growth which is likely to erode margins in the near term."
Stitch Fix is chasing new clients, and its advertising spend as a percentage of sales increased from 3% in 2016 to 8% in 2018 — yet its client growth rate is decelerating, the analyst said.
The e-commerce site is expecting  advertising spend as a percentage of sales to settle at around 9%-11% in FY2020, according to DA Davidson.
Increased competition could threaten the company’s market share, Morris said.
“According to our industry sources,, Inc. AMZN 2.72% and Nordstrom, Inc. JWN 2.05% lust for the customer data gathered from a subscription service: sizes, style preferences, direct feedback, etc.”
The new fashion subscription service entrants Rent the Runway and Urban Outfitters, Inc.'s URBN 0.22% Nuuly are other competitors clawing for market share, according to DA Davidson.  oa here

Monday, August 27, 2018

Coach brand back to ‘full health’ from selling many handbags

Parent company 'Tapestry' shares soar nearly 12% in Tuesday trading on the sale of COACH bags

Tapestry says that merchandising and marketing with spokesperson Selena Gomez has given the Coach brand a bump.
GlobalData Retail declared the Coach brand back to “full health” in a Tuesday note after Coach parent company Tapestry Inc. reported better-than-expected earnings that got a boost from North American customers who were ready to shop.
Tapestry shares TPR, -0.57% closed Tuesday up 12%.
Tapestry reported fourth-fiscal-quarter adjusted earnings of 60 cents per share, ahead of the 57-cents FactSet consensus, and sales of $1.48 billion, beating the $1.47 billion FactSet guidance.
Coach’s president, Joshua Schulman, highlighted the results of the company’s North American brand-tracking survey, which found that “premium” consumers and millennials have an improved view of the brand, which he attributed to the company’s marketing, featuring Selena Gomez; merchandising that focused on handbags priced in the $300-to-$400 range; in-store experience; and the reception for its Signature line of bags.

When Tapestry was still called Coach Inc. the company launched an effort to rehabilitate the Coach brand, pulling back distribution at department stores and increasing focus on a higher price point in the interest of the brand’s image.
Neil Saunders, managing director at GlobalData Retail, declared the company’s efforts a success after fourth-quarter sales rose 5%.
“In our view, this is a very respectable result, which, once again, underlines the return to full health of a brand that once suffered from ubiquity and excessive discounting,” Saunders said. “The performance in the U.S. was particularly strong, aided in large part by the more robust consumer economy, which has spurred spending on luxury products.”
Tapestry’s other brands include Kate Spade and Stuart Weitzman. Tapestry continues to integrate Kate Spade into the fold after it was acquired in 2017. And Stuart Weitzman continued to suffer from operational issues.

Published: Aug 15, 2018 4:27 p.m. ET


Tuesday, March 14, 2017

BAG BUYING GUIDE: Buying Preowned Handbags + Investment Handbags

Needless to say, authenticity is the most important factor of buying second-hand designer handbags and accessories. Nearly all consignment shops promise bag authenticity, however many of you have still been in the unfortunate position of having purchased a non-authentic bag from one of these trusted sellers. Though designer handbags have been around for centuries, the marketplace for pre-owned purses is still only about a decade young! The internet has a wealth of knowledge regarding designer handbags and accessories, but how many people are truly able to dedicate most hours of the day to understand the production trends of each designer brand? That's where Real Authentication comes in! We are here to do all the heavy lifting for you - we extensively analyze and cross check all engravings, textiles, font styles (and so much more) on your designer handbags to ensure your purses will be appropriately assessed. Don't find yourself at a loss; certify all of your preowned designer purchases and sales with a Real Authentication . . . because real is better!

Great discounts can be found by purchasing gently used designer handbags, but saving money doesn't have to be the only perk of buying pre-owned purses. An investment bag is known for its increasing value over time, and some, like the classic Chanel Jumbo flap bag are worth even more than gold! If you have the cash to spare and are looking for a secure investment (while indulging in some delicious closet eye candy!) investment purses are the perfect purchase. 

Carrie Bradshaw knew what she was talking about when she said...

When buying a pre-owned designer handbag it is important to consider the overall condition of the bag. Does the bag show wear or discoloration to any of the corners or edges? Does the seller mention any offensive odor or flaws to the bag? Sometimes consignment shops try to describe negative traits of their purses in more appealing ways, so be sure to examine photos carefully and read all descriptions thoroughly before committing to buy.  It's always safe to ask any and as many questions before plunking down money.

INTERNATIONAL IMPORT FEESPurchasing expensive designer handbags internationally via eBay or another platform may cost you an extra hefty fee! Import fees and taxes are only waived if purses being imported are marked as a "gift". Unfortunately, most international sellers will not offer this "gifting" as an option - it is technically not legal for them to do so. To pre-determine your designer handbags customs fee you can visit
​Have additional questions?  We would love to hear from you! Contact us at 


Monday, November 28, 2016



Whenever we think of Chloe handbags, we think casual yet elegant functionality. These three new Chloe styles are each quite unique, but definitely still fall into the casual elegance category. 

The Mily shoulder bag features a long chain link crossbody shoulder strap along with a short leather pochette length alternate strap. The bag is offered in Black as well as Biscotti Beige for $1950 USD.

The Lexa Cross-Body Bag seems more of a long shoulder bag than a crossbody style, however the style could still work as a crossbody style for petite frames. It has a secondary shorter shoulder strap and a large top flap to keep all your contents secure. The bag is sold in many colorways for Fall / Winter 2016 and is crafter of soft grained lambskin and smooth calfskin for a retail price of $2050 USD.

Last but certainly not least we have the classic, ever functional Milo Tote. This open top tote features two side zippers that gently resemble that of the 3.1 Phillip Lim Pashli tote. The beautifully crafted smooth calfskin tote features a suede interior and is sold in an array of colors for Fall / Winter 2016. The retail for this versatile beauty is just $1250 USD.

Saturday, October 8, 2016

Is the Kate Spade Handbag White or Blue?

Well, the internet is at it again! But this time it's a handbag.  It all started with an innocent Twitter post that has gotten the attention of national news.  The original post was on Wednesday in which she was immediately complimented on her 'nice white purse'.

Does this photo fool you? This is the Kate Spade handbag that has everyone scratching their heads and even has keen fashion spotters baffled with the question: Is the bag white or blue?

Many took part in the debate:

Only leaving @whyofcorco, or Taylor Corso of the US to defend her post by adding another new photo along with the color by Kate Spade, Mystic Blue.

It even went as far as those with forensic skills to help the debate

 This brings us back to last year 2015 when it was all about the dress.  Did we ever figure that out?  Was it Gold and White or Black and Blue? 

In the end we may never know as we will always believe what we see.  So which color is the Kate Spade handbag, White or Blue?

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