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Saturday, September 22, 2018

Victoria Beckham Recreates One Of Her Most Iconic Photo Shoots

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With London Fashion Week just around the corner, we're anxiously awaiting spring 2019's more anticipated highlights: Riccardo Tisci's debut at Burberry after 17 years under Christopher Bailey; the first fashion week to be totally fur-free; schedule first-timers Alexa Chung and RIXO; and, of course, Victoria Beckham's homecoming.

The designer's brand is coming to London for its 10th anniversary, having shown in New York for the past decade, and is hosting what's expected to be a blockbuster of a show at Mayfair's regal Galerie Thaddaeus Ropac. Beckham's new collection will be available for select clients to purchase straight from the runway at the brand's flagship next door. Today, though, Beckham announced the launch of a piece you can nab for a reasonable(ish) price.

Remember back in 2008 when, amid naysayers doubting her move from pop star to designer, Beckham teamed up with legendary photographer Juergen Teller and Marc Jacobs? Beckham, showing self-deprecation and a sense of humor about her public 'no smiles, please' persona, was shot with her legs emerging from a giant Marc Jacobs-branded shopping bag.

Now, 10 years later, she's recreated the campaign for her own brand, marking both her label's anniversary and her journey as a designer. Wearing a pair of soon-to-be-released white stiletto Victoria Beckham Eva pumps, the photos are just as playful as they were the first time around. Taking to Instagram, Beckham wrote:

"This season marks the 10 year anniversary of my brand! When Marc Jacobs featured me coming out of a shopping bag a decade ago it really was just the beginning of my journey into the fashion industry. So what better way to illustrate the story of the past ten years than by revisiting the creative? So excited to share this campaign with you shot by the brilliant Juergen Teller."

In the third photograph she posted to her feed, Teller can be seen peeping from inside the oversized shopping bag, snapping Beckham while she poses with one of her clutches. "Juergen appearing in one of the images was really important to me," the designer wrote. "Collaborating with him again was incredibly special and I wanted to be sure to document it."

The brand's campaign — the first in which Beckham herself appears — will be printed on a limited run of T-shirts, available to buy after the fashion show on September 16. A collector's item for sure, the tee costs $150, and, if you get to the Dover Street store in London in time, you'll be served by the designer herself, who will be behind the register once she's taken her post-show bow.
Whether you're most thrilled about watching her emotional homecoming, seeing the new collection, or getting your hands on this collectible slice of the brand, there's no doubt that excitement is mounting for Beckham's return to London. Safe travels, VB.

London Fashion Week Will Be Completely Fur Free

MILAN, ITALY - JANUARY 14:  (EDITORS NOTE: Image was processed using digital filters) Kendall Jenner walks the runway at the Dsquared2 show during Milan Men's Fashion Week Fall/Winter 2018/19 on January 14, 2018 in Milan, Italy.  (Photo by Venturelli/WireImage)
Following the news on Thursday that Burberry will be going fur-free, The British Fashion Council has announced that London Fashion Week will be following the same model. Aside from Burberry, design houses such as Victoria Beckham, Erdem, Stella McCartney, and Christopher Kane of the London-based set have already pledged their alignment with a cruelty-free design process but others will now be forced to follow suite if they choose to participate in the official events.

In an interview with The Business of Fashion, Burberry CEO Marco Gobbetti shared, “I don’t think it is compatible with modern luxury and with the environment in which we live, and Riccardo has a very strong view as well on this,” adding, “It’s part of what Burberry is today.” The Guardian further reported that this change comes as a result of what the British Fashion Council is calling their Positive Change Initiative, which Caroline Rush, the BFC’s CEO, noted shows the industry is “seeing a cultural change based on ideals and choices made within brands.” She added, “The fur dialogue is ongoing and the stance of brands such as Burberry, Stella McCartney, Gucci, Yoox Net-A-Porter, Versace and Vivienne Westwood, among others, to look at alternative options to fur will encourage more brands to consider what options are available to them.”

While London is the first major Fashion Week city that has made such an announcement, it indicates a larger trend in the industry as a whole as the world becomes more eco-conscious and educated on sustainability. Michael Kors in New York and Gucci in Milan have both made recent announcements to the same effect, so it might not be long before all cities make similar pledges to London.

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